ADIDAS FRACTAL

The Adidas Fractal is performance based footwear designed for choreographers to enhance movement and expression. Adidas Fractal pushes the limits of the shoe industry through exploration of how shoes can be made with an automated system, and designing for a market no sportwear company has ventured into. 

This footwear is inspired by the dancers of North Hollywood, and is designed for the global dance communities they inspire.

THE FRACTAL

The Adidas Fractal takes shape in an unique form that reflects the dancer's bold expression and moves. The shoe is designed to catch attention and preform flawlessly when it hits the ground when they move.

INTO THE DETAILS

Each material and the manufacturing of it is chosen carefully to consider the use of an automated shoe making process by Adidas called the Speed Factory.

Each color way is designed to reflect the time of day dancers pursue their dream around their daily life and work.